LeapXpert is pleased to announce the addition of SMS to the list of conversational messaging channels available for its clients as they engage with customers.
LeapXpert’s Federated Messaging Orchestration Platform enables enterprises to easily communicate with their customers and ensure these conversations sit inside corporate walls, are visible to the enterprise.
Along with the billions of messages sent through messaging applications like WhatsApp and WeChat, SMS is a key communication channel for many markets. In the US market, estimates show the SMS marketing market will grow 20.3% from 2019 to 2025. According to Juniper Research, SMS business traffic will reach USD3.5 trillion in 2020 up from USD3.2 trillion in 2019. In 2018 and 2019 SMS traffic in the US increased after a period of decline. 2.1 trillion messages were sent in the US market in this period.
LeapXpert recognized the importance of SMS to enterprises and the market – especially in Europe and North America. SMS has been a key element in the roadmap. Now LeapXpert customers have the option to communicate with their customers over SMS as well as over messaging applications like WhatsApp, WeChat and Line.
- SMS and MMS support
- Google RBM support – Rich messaging in regions covered by Google Rich Business Messaging Service
- Geo-awareness and intelligent number allocation – clients will see a local number regardless of the geography
- Support for multiple SMS providers – enterprises have flexibility in acquiring mobile numbers from different providers, depending on the geography
- Message delivery receipts – ability to track the delivery status
“This is an exciting development. SMS is still a major communication channel for many customers. It is one enterprise have to include as a conversational solution,” said Dima Gutzeit, CEO and Founder of LeapXpert. “We enable our customers as they deliver human, interactive conversational engagement for their clients. Our addition of SMS to FMOP gives our customers more flexibility when it comes to the channels that they can use to communicate with their customers.”
Businesses are increasingly turning to messaging to communicate with customers – especially in the Covid-19 pandemic. The ability to converse with customers and clients over the channel that the customers prefer is a key component in the human, customer-led engagement that many enterprises are developing as part of their digital transformation programs. Previously the challenge has been to ensure that these conversations are visible to business-critical applications like compliance and monitoring tools, CRM, and business-driven analytics tools.
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